Introduction

As a part of The Art Institute of Atlanta's Interactive Media 440 Advanced Interface Design group project*, we conducted an Online Survey to study which design interface elements users preferred.

• Test the design assumptions we make everyday as website designers
• 10 question survey
• Created a Flash based survey application
• Simple testing method
• Immediate results given
• Also, developed various alternate application methods

Limitations

Due to the scope of the project, there were a number of limitations that existed:

• Users only had two options, thus we only tested certain aspects of each interface element
• The results are only an indication as to what users prefer, given more options, we realize that different outcomes may have occurred
• Used partial web pages to draw focus to what was being tested, thus limiting the contextual references that users often rely on
• An abundance of tech savvy users participated in the survey

Process

• As a group we decided upon which elements to test (with input from the instructor as well as the class as a whole
• Went through several iterations of representative images
• Tested the questions and the test method
• Implemented the survey as well as analyzed the results

Images

• Contrast: Contrast A | Contrast B
• Print: Print A | Print B
• Leading: Leading A | Leading B

Results

• Contrast: Contrast A | Contrast B
• Print: Print A | Print B
• Leading: Leading A | Leading B

Progress Bar

• Screenshot: Screenshot
• Example: Example

Analytics

What?

• Over 50,000 visits
• Over 35,000 visits in 5 days
• Over 20,000 results
• High referral rates
• Varied users

How?

• Survey sent to Industry Giants (Zeldman, Santa Maria, Beaird, Snook, Rutledge, Weychert)
• Posted in News Section of CSS Beauty on November 21 - Over 2,000 visitors (Thanks Jason)
• Posted in News Section of Think Vitamin on november 21 - Over 64,000 RSS Subscribers (according to Feedburner)
• Posted to Digg
• We were Stubled Upon: Stumble Upon: Over 40,000 visitors
• Google Results Page Ranking: Search - interface research (#4 via CSS Beauty), (#5 home page), (#6 Survey Page)

Google Analytics Overview

Extras

• Due to linking our personal site from Interface Research's home page, most of the group had increased traffic for the 2 week period
• My personal portfolio site, FusionWare Design had over a 646% (from 15 visitors to 112 visitors) increase in traffic compared to the previous month
• 87.5% were new visitors
• 98% was referral traffic, 84% of which came from Interface Research